Aaron Mendelsohn, musician

Aaron is the lead singer of Brooklyn based band Isadora. 

He looked at me blankly... I had just suggested adding another visual element to his music video. This was it, this was the moment where I would be kicked onto the streets by his leather shoes and have to drag myself around the streets looking for another trade. He blinked. Yep, this was it. ‘Do you think it will work?’ he enquired. Pause. I hadn’t really thought it through, but I didn’t want him to know that. ‘Yes’ I confidently replied.

The Pixel Trade was creating a video clip in a very short amount of time. 4 1/2 hours. That was 4 1/2 hours to eat eggs, clear a space full of furniture, film Jeri Silverman (from trade 48) dancing in the room, create a huge mess, clean it up, drive back to Manhattan...from Jersey and drop Jeri off to her audition. Piece of pizza. The result is a beautiful girl dancing to her own beat, Isadora’s bang on harmonies and musical notes in their track called 21 1/2 and my camera gear needing a serious clean.

Recommended album from Aaron
Andrew Bird | The Mysterious Production of Eggs

Duration...3 days