Joel Flory | Co-Founder & CEO, Visual Supply Co

If you’re going to sit in traffic, it’s best done in a comfortable car and good company. Joel was taking me through some of his life and what lead to the beginning of one of the most incredible startups which, in my opinion, is simply owning the digital visual market. Visual Supply Co is what it’s called and I use them to edit most of my images. I never look back. 

                       Interview with Joel

Describe your most memorable adventure as a child

I have had so many great adventures as a child, but the one that stands out was the first time I went backpacking with my dad and grandfather in the Carson Iceberg Wilderness.  Nothing beats the outdoors and sleeping under the stars.

What would you say was the biggest risk you’ve taken in your life?

I've taken a lot of risks in my life and I would like to think most were calculated, but moving on from a successful photography business to start VSCO® has been the largest thus far.

What do you think is changing about photography?

The accessibility of it.  I truly believe that beauty can be found and documented by anyone, anywhere. Some of the most interesting and unique images come from the most unexpected sources. This is really one of the foundations of why we have built the VSCO GridSM. (http://vsco.co/grid)

When was the last time you were most happy?

At the birth of both of my daughters. 

If there was one lesson you could teach your children, what would it be?

To listen.  I truly believe that if we all stopped our mad rush in life and took the time to listen to others, the world would be filled with more compassion and understanding.

Describe your most memorable adventure as an adult.

I have had some great adventures with my college friends; RVing up to Haines, Alaska and rafting the Middle Fork of the Salmon River.  My most memorable adventure to date, however, was driving through Patagonia with my wife and another couple.  There’s something about the landscape that just spoke to my soul.

If you had to recommend a favourite music album, what would it be?

Welcome to the Cruel World - Ben Harper